Outdoor was an important medium used for the campaign with materials highlighting particular benefits.

The campaign was developed to address the ‘approval’ values of the brand. The concept exploited the dance platform with ‘strange’ body movements. Approval ratings increased after the deployment of the campaign.

The campaign was developed to address the ‘approval’ values of the brand. The concept exploited the dance platform with ‘strange’ body movements. Approval ratings increased after the deployment of the campaign.